Communicaring System AB
Driven by the passion to create a knowledge revolution
Communicaring System AB is the result of forces brought together by high ideals and the deep desire to contribute to global development. In contrary to most companies in the world, ours is driven by a team of entrepreneurs that share a dream of releasing a knowledge revolution throughout the world by supporting a project named Mission Titicaco and the creation of a global internetschool community named Titicaco Communicaring School.
In return Mission Titicaco offer global marketing and recognition of our platform – Communicaring System. The platform has been developed during thousands of hours and is built to meet the demands of a global market. The educational internet community is based on these main modules;
 E-learning, for global teaching and learning in an easy to administrate and user friendly environment.
 E-publishing, for simple fast publishing of articles, news or educational content by the editor.
 E-community, for global networking and dialogue in a secure and personal environment.
 E-democracy, for leadership practice, performance of democracy processes and safe voting’s.
 E-multilingual, any language can be applied. In March 2004 one of our clients had a wish to use our content management system in an arabic language. The whole adaptation of making the platform ready to use for live publishing in arabic took less than 30 minutes.
 E-administration, for easy, intuitive administration of all the above functions. All you need is access to the internet, a username and a password
Markets
Global potential and global demand
Not many companies have managed to create a global demand of its product before the product is even created. Well, we have. The system description and screenshots of Communicaring System has won recognition in the United Nations World Summit Awards in 2003. The system has been specified to meet the demands of schools and educating organizations in a global market.
As our main markets we see:
Schools and educating organizations. Already schools from twelve countries have expressed an interest to use the system. Several schools, universities and educating organizations have shown interest to use our technology. The system is primarily developed to maintain teaching and learning in an impact oriented teaching environment.
Municipalities, politicians and citizens. The Beta version of this system was developed and presented to several Swedish municipalities. There is a global demand for E-democracy platforms involving citizens and making it simple for politicians to overview tendencies of citizen’s thoughts.
Large companies. Any large company can benefit by performing an advanced dialogue by means of the internet on a higher level of communication than today. This saves time and ensures a higher level of physical meetings, since participants would have been able to introduce the discussion and clarify different individuals standpoints online, before the actual meeting in reality. The main reason why this hasn’t yet been done is because of the lack of proper tools that really involves participants in debates and enables them to surveillance only what is of interest to the individual. There is also a lack of secure systems, where participants feel confident their dialogue/debate is private.
Large organizations. How many meetings have you attended, where large parts of the meeting is spent on just presenting the participants. How much time is spent on explaining different standpoints before you are actually able to go into the debate, the reason why you attend to that meeting. Communicaring System offer such organizations a tool where every participant can make him/her voice heard, give deep background information and explain every individual standpoint in general – before the meeting. This would enhance the quality of the meeting quite heavily and save lots of time.

Sales strategy
Experienced sales team with good track record
Investing in this company, means investing in an experienced sales team. Alexander Holmberg has worked as CEO for several companies, selling advanced products to large companies. Jonathan Ahlbom managed to build an internet company with no external investors during 1998 and survived the dot com death with elegance. Ivan Daza has sold advanced internet systems and consultancies to large companies and has worked as sales manager, sales coach, sales consultant towards several companies in several branches.
Except of the sales team already onboard Communicaring System we intend to develop and coach a sales team selling on commissions. We mean to create a large network of retailers that earn commissions whenever they make a sale. Important clients such as the United Nations ICT Taskforce will be able to use the platform during some time probono, before they are to make a decision to buy it or not.
Naturally we shall provide the sales team with professional sales pdf´s, PowerPoint presentations and online demo of the system.





Marketing through global education
Global recognition through global school driven by Mission Titicaco
One of the primary success factors and unique selling points is that Communicaring System is actually created to support a global school. This uniquity appeals much too large clients and the awareness of socially responsibility that has been built up in a much larger extent the last two years. The fact that we already earned recognition by the United Nations World Summit Awards and that we are offering our platform to the UN ICT Taskforce does help too. We will make the system recognized through one of the most important missions of our time – global education and dialogue, to create understanding and friendship among all people. Putting your heart into business is a heavily underestimated power.
One of Dobase main success factors is that they don’t focus on high profit per client, but in creating long term relations with the client. And on customers who are making a difference, creating a positive change in the world (such as Plan International, Barngalan, Globala Gymnasiet and others). Large clients tend to like the fact that the company run a slim organization with a low monthly cost by using low rent offices in Södertälje (60 km south of Stockholm city.) The client stock is growing rapidly and Communicaring System will be the sharpest product they ever created.

Securing market growth through education
Education supports economical growth. Economical growth secures future market growth.
The B.O.P segment (bottom of pyramid) 4 billion uprising poor people of this planet needs education to create sustainable development and economical health. Education secures sustainable development, creates good relations and long term client loyalty among future markets.
The only way for global leaders and companies to secure future profitability and market growth is to invest in global education today. The leadning companies that sets up the new global citizen educational standard will also have important influence in the world development, as well as being able to secure a leading position among global companies.

Platform
An impact oriented educational community.
Communicaring Technology. A mandatory criterion in order to be successful in this issue is only by providing a sustainable and reliable solution accepted all over the world. Our solution meets the demands of customers on a global market. Communicaring System combines the better of two worlds and is programmed in .NET (Windows) and .NET-Mono (Linux) this provides the opportunity for the customer to freely choose what server to run the system in , either a Microsoft server or on a Linux server environment.
The system depends on several modules working in an integrated way.
Communicaring Administration, The system is based on a product “Dowebadmin” developed since 1998 and is used by several large and demanding customers. What is best of this part is the extremely simple management and publishing. To publish a website by the editor needs no computing skills and almost no instruction.
“The system is so intuitive; we took away the support telephone number from the administrator’s web, since no one ever used it.” Alexander Holmberg, Dobase
The latest client who bought the system through Ericsson was the Sultan of Oman. This was made in a competition between Dobase (our system developer owning 33% of Communicaring System.) and Framfab and WM Data.
Communicaring Learning. For global teaching and learning in an easy to use environment. We have set up pedagogical teaching modules that provide a succesful method for teaching through the internet. Any teacher can easily add content and need not to worry for doing anything wrong. Each user can only administrate what his/her administrative rights give access to.
Communicaring Community. For global networking and dialogue in a secure and personal environment. All the main functionalities of a really good internet community are included. If you are familiar with for example www.shortcut.nu you know what we mean. Every user have to login to a safe environment, where he/she can present herself with a personal presentation. See who checked her presentation. Send direct messages to any other member. See who of her friends are online. Add debates, participate in debates, monitor debates, and make surveillance of peoples diaries and subjects of interest.
Communicaring Democracy. For leadership practice, performance of democracy processes and safe voting. This part of the system is about to be patented, why we choose not to describe it closely yet. The architect of the system has worked as a democracy consultant and dug deep into the democracy processes of Swedish municipalities, democratic processes involving politicians and citizens in Swedish communities. Several Swedish municipalities have shown particular interest in this part of the system.
Communicaring Multilingual. This module enables to publish the content in any language. In March 2004 one of our clients had a wish to use the content management system in an Arabic language. The whole adaptation of making the platform ready to use for live publishing in Arabic took less than 30 minutes

Dobase
Successful internet system development company
Dobase was founded in 1999 and is a leader within information-management and technical development. Dobase was founded with no external investments, have 10 employees and is expanding. Dobase is specialized within development of systems for Microsoft-, UNIX- and Linuxplatforms and especially within. MS SQL, MySQL and Oracle.
Dobase has large clients such as Plan International, Adidas, Faddergalan, Sony Music, Luftfarstverket and others. Dobase own several system applications and applicable solutions for easy web publishing, forums, secure web solutions, and others. Dobase was voted best entrepreneur by Founders Alliance in May 2004. Dobase own 33% of Communicaring System. Learn more at www.dobase.com

Team of entrepreneurs
Experienced team of entrepreneurs
Ivan Daza
Entrepreneur with extensive knowledge from sales and communication from several organizations. Background: Developer of several internet communication systems. E-democracy consultant (Votia Empowerment), Business developer, Entrepreneur, Founder of several companies (AD2YOU, NXT IT/DNG E-Solutions), internet consultant at Public Relations bureau (Lexivision), sales coach for several organisations, founder of Mission Titicaco. Participated in Global Road show as founder of email marketing company (E-Challenge 2000). Have invested more than 5000 hours in project development of Communicaring System and Mission Titicaco. Own 66% of Communicaring System.
Alexander Holmberg, CEO Dobase
Serial entrepreneur, CEO for several companies, extensive background within communication, internet design. Work with long term relations with all clients.

Have worked within retail business with development of franschising concepts, have international experience. Alexander have worked much with strategy, development of communication strategies for small and large companies.
Jonathan Ahlbom, Founder Dobase
Experienced entrepreneur, founder of Dobase who not only survived the dot.com death, but during that period built a lasting and succesful company. Knows every system by heart. Has worked a lot with project management, site development, system architecture, analysis and strategy.

Financial Team
Dobase reputation is 100%
Dobase will assist Communicaring System the first year of business with economic services, paying bills, salaries etc. Dobase economical model is built on low cost and securing income before spending.





Investment opportunity
Our need and proposal to the investor
The system is 75% developed. We have already worked up a global demand for the product. Screenshots of the product has been nominated as the best Swedish initiative in the United Nations World Summit Awards. We will have to pay salary to only 2 or 3 individuals. A sales team will work on commissions. Recruitments will be made at very low risk. We are an experienced team of entrepreneurs. Experienced sales team. Thousands of hours have been invested in the system development.
Our estimated value of Communicaring System today is at twelve (12) MSEK. We need 1,2 MSEK to fully develop the system, launch it, maintain it, and pay salary and offices during twelve months. During those twelve months we will market the system globally through Mission Titicaco and probably be able to reach breakeven and maintain sustainable by selling the system to at least four clients during that time.


Return on investment
Brief on Mission Titicaco
After 12 months we make a new evaluation of the company, which we at that point must have increased by at least 50%. The investing partner will then be offered to sell out and make a fast exit and high return on investment, or continue investing. The later is preferred.
Risk analysis
Feel free to ask us any questions.
 Other companies can copy several uniquities of our system, but not the position we have taken in Mission Titicaco and by launching a global school. Several global NGOs operating throughout Africa and Latin America are aware of our system and want to use it.
 Other companies can copy our system and sell it at a lower cost, but in order to do that they would have to have an extremely slim organization if they are going to be able to pay any salaries.
 Microsoft or another giant could offer a copy of our system for free. Yes, that is true and we would lose several possible clients, but in the global education area where several global NGOs operate would never work with Microsoft because of their high costs of licences and running servers.
 Isn’t the heart of the entrepreneurs in Mission Titicaco? – Yes, and that is what will secure the success of Communicaring System. You see sustainable entrepreneurship is based in making profits, how else are we going to be able to support a global school?

Investor Relations
Always available, always near you.
The Communicaring System team are available for meetings with interested investors. We would appreciate a list of questions to be sent to us before the meeting, so we can attend a high quality meeting for all parties. The Communicaring System team are seeking a board of directors, and see it natural that our investors should be part of that board. We are all experienced in participating in boards of companies. Feel free to call us or mail us at any time.
Decision on investment
Decision for investment should be made before 15: th of August 2004
We are very much looking forward to hear from you.
Welcome to our offices in Södertälje. We also have access to meeting offices by our partner Founders Alliance at Sturegatan 46 in central Stockholm.

Yous sincerely

Ivan Daza Alexander Holmberg Jonathan Ahlbom




Ivan Daza, CEO
Mail: [email protected]
Telephone: +46(0)8 6601200
Mobile: +46(0)734 022247
Alexander Holmberg, CFO
Mail: [email protected]
Telephone: +46(0)8 550 888 80
Mobile: +46 (0)706 631035

Jonathan Ahlbom, CTO
Mail: [email protected]
Telephone: +46(0)8 550 888 80
Mobile: + 46 (0)706 850253
Communicaringsystem AB
Mail: [email protected]
Lovisinsgatan 6.
SE-151 73 Södertälje
SWEDEN


Screenshot of Communicaring System, applied to Titicaco Communicaring School.